Translate aspirations into practical criteria. Customer impact might ask how many users benefit and how deeply behavior changes. Operational complexity should consider runbook debt, security surface area, and on-call blast radius. Strategic fit tests alignment with north-star metrics. Each question narrows debate and channels energy into measurable, reviewable evidence.
Use lightweight pairwise comparisons or an AHP-inspired checklist to derive weights transparently. Publish the math, invite feedback, and revisit quarterly. If weights never change, your environment probably did and your model did not. Tie weights to strategic seasons: for reliability pushes, tilt toward risk reduction; during expansion, prioritize customer reach.
Likert scales are only a start. Require rationale notes, links to artifacts, and expected value math. Set acceptance thresholds that combine total score, variance, and must-pass gates. A proposal with a high average but huge dispersion is a risk; investigate disagreements before committing scarce teams and timelines.
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